About ClariFi
Australia’s finance broker, built by people who lived the problem.
Why we built ClariFi
Our founders spent years on the lending side of car finance and watched the same patterns play out: hidden fees buried in fine print, headline rates that bore no resemblance to what customers actually paid, and a process so fragmented that one car purchase meant juggling sellers, dealers, lenders, insurers, aftermarket providers, and warranty companies. The average Australian could not be expected to navigate it, and most did not.
We are car enthusiasts at heart. A vehicle is usually the second-biggest purchase someone makes, and we believe finance, used well, is a genuinely good thing. It lets everyday Australians and growing businesses access what they need now without draining their savings or putting off the things that matter. The problem was never finance itself. It was how the market was sold.
ClariFi exists to fix that. One application reaches our full panel of 50+ lenders. A licensed broker reviews the matches and walks you through the options with full disclosure on rates, fees, and terms, so you can make an informed decision. We are paid by the lender on settlement, never by you, and the same fee regardless of which lender you choose. There is no incentive to push you somewhere that is not right.
Coming from a commercial-lending background, we saw the same problems in business finance. Operators trying to seize an opportunity, navigate a changing market, or replace critical equipment, all without a clear view of what was available. We expanded our product range so that every customer, personal or business, sees the full picture and the genuinely best option for them. That is the standard we hold ourselves to.
What we stand for
Three principles guide every product decision, every lender relationship, and every customer interaction at ClariFi.
Transparency
We show you real rates from real lenders, not headline numbers that disappear when you apply. Every comparison we provide is honest about fees, terms, and what you'll actually pay over the life of your loan.
Speed
Finance decisions shouldn't take weeks. Our platform connects your single application to 50+ lenders simultaneously, so you get meaningful options in minutes rather than making separate enquiries for days.
Advocacy
We work for you, not the lenders. Our brokers are paid by lenders only when you proceed, and only when we've found you a genuinely competitive option. If the deal isn't right, we say so.
Helping Australians get better rates since 2020.
- Lender Partners
- 50+
- Google & Trustpilot
- 4.9
- Australians Helped
- 15,000+
- Average Application
- 2 min
- In Loans Settled
- $2.1B+
Real people. Real results. Finance made simple.
Customer reviews include Bernadette K., Kerrilee F., Cynthia K., James T., Ranel L., Jim G., Greg O., Eleisha J., York T., Anil G.. Average rating 4.9 out of 5.